My Story by Paul Squadrito
Paul-My-Story-Pic1My name is Paul Squadrito and I’ve been in the water improvement industry for the past 23 years.  Most of my background has been at the wholesale supply level. I’d been supplying these knuckle-heads their equipment and looked over the counter and said to myself, “self, you could do so much better!” So, I decided to create a company that would bring honesty and integrity to an industry that was woefully lacking in both.

I take great pride in every job I do and it’s this personal pride in workmanship that separates me from the big guys. Actually, pride in workmanship is just one of the many ways I separate myself from the giants. I truly built my business on the godly principle of honesty and integrity. Fair pricing, customer referrals and loyalty are my ideas of advertising. My customers become my friends. I enjoy solving their problems efficiently and economically.

Sadly, this industry has its share of unethical companies. Often I hear stories of folks getting ripped off and over paying for inferior equipment. You must protect yourselves. Do a little research and be sure before you commit!

We Are Family Owned & Operated!
 
10 Reasons To Buy From Us

1) HONESTY... I promise to be completey honest in what I say and represent to everyone. I have built this business based on telling the truth. I can sleep at night and answer my phone knowing I've been honest in all my dealings both customers and suppliers. Honesty is in my nature; I couldn’t operate any other way!

2) INTEGRITY... Integrity is who you are when nobody is watching. 10 years ago I opened CFWS under the Godly principles of honesty and integrity and beleive I have held true to those values. People trust people and companies with “Integrity”. You can trust C.F.W.S.

3) VALUE... Value is honesty in pricing combined with integrity in performance. It say's "I got the greatest return for the money I paid". And "what I got is well worth what I paid". You'll never have "buyers remorse" with me!

4) KNOWLEDGE...Knowledge is not only knowing fact’s, it’s understanding how things work together. A deep understanding of water chemistry is essential for any great water treatment company. Ask about my “Water Plant Operators” certificate and credentials.

5) REPUTATION...C.F.W.S. has built an unparalleled reputation in the past 10 years. Satisfied customers and referrals are the mark of a great reputation. I am proud of all the wonderful folks I’ve had the privilege to work for… I have been blessed with so many great customers over these years… building a great reputation has been a blast… Thanks ya’ll!

6) QUALITY...Quality in products and workmanship. One I have control over the other I choose the best manufactures’ available. I take great pride in every single element of each system… after all it’s my reputation that’s on the line. Every single item is done to the best of my ability…period! That’s quality!

7) EXPERIENCE...Experience is gained over time by doing and learning one’s trade over and over. I have grown and learned so much over the past ten years I almost feel sorry for the first few hundred systems I installed! I’m at a point now where I feel so skilled and knowledgeable I know I can do my job better than just about anyone… Sorry that’s just how confident I am!

8) LOCATION...Location is important for both the ability to provide great service and knowing the local water chemistry. I have been living and working in Central Florida since 1989 with another 10 years in south Florida… I know Florida water! Servicing Orange, Seminole, Lake and Volusia counties C.F.W.S. is in your local.

9) PEACE OF MIND...Peace of mind comes from adding up all the reasons above and knowing you’ve made the right decision for fixing your water. Rest assured when you trust C.F.W.S. with your treatment the job is done right!

10) I NEED YOUR BUSINESS! No kidding! In these tough economic times who can afford to over pay or worse buy ineffective equipment or technology? I need your business but you need to do business with me also! Get the best… it aint boastin if it’s true! C.F.W.S. the best water treatment company in Florida!

 
5 Steps To Great Water

Step #1

Define your water problem. What's wrong with your water? Sounds simple enough but knowing what’s wrong with your water is absolutely essential to correcting it. Sometimes it’s easy to define; “my water stinks!” or “I’ve got terrible iron stains”, sometimes it’s more subtle.  Hardness may bother one person while others don’t even notice it (most men)(guy’s would bathe in a mud puddle). Water quality problems can either be “hazardous” or “nuisance”.  Most calls I get are “nuisance” complaints; that’s not to say there isn’t some “dangerous” water problems but most are not.  Here’s what to do! Call me! I’ll come test your water and we’ll talk about it.  Ask for the test results.  Hardness will be in GPG (grains per gallon) Iron (PPM parts per million) pH (acid/alkalinity number around 7) TDS (total dissolved solids–great number to know) all these numbers will help you define your water problem. If there is something wrong, you’ll know exactly what it is!

Step #2

Sorry, step two is educating yourself.  In Florida there are many problems with our water quality, sad but true.  Ground water is naturally purified as it seeps down through the earth. If the earth below is nice hard granite and rock, the water is filtered wonderfully; Florida ground has no granite, just a whole lot of mud (along with lime stone and other stuff, just no good rock!) so, we get crappy water.
Just as there are many potential problems with water there is equally as many treatment methods. But, because you have “defined your water problem” it’s now a matter of evaluating all the different technologies available to fix it. To do this you’ll obviously have to talk with water treatment professionals.  I recommend you read my “Don’t Get Ripped Off” page!  For the purpose of this list “educating yourself” refers to the various treatment methods.  Talk with a few pro’s and you’ll start hearing some common terms.  After listening to different treatment options you’ll have a much better understanding of which technology is right for your needs.

Step #3

Decide on a what treatment method or technology is best for you. It’s really no fun sorting through the sales claims (half of which are bogus) and trying to decipher if what you are being told is true but that’s what you gotta do.  Listen to folks you trust.  What did they use to fix their water?  Ask your neighbors!  Talk with smart people like me (call 407-366-1234). Don’t believe everything you see and hear!  There are some ridiculous commercials out about a product that removes the harmful effects (notice they don’t say removes the hardness just the effects) of calcium and lime with no salt, no regeneration, no maintenance, no service… forever!  It’s total bull! The only reference they’ll be able to give you is some guy that’s so embarrassed he bought the thing he’ll never admit it doesn’t work!  Just because they have great claims and commercials doesn’t make it true... Listen and compare but don't commit! Be sure to take your time; if you're feeling pushed or hurried it's a sure sign you're being screwed.

Step #4

You've defined your water problem... found out about all the different treatment options... compared a couple companies pricing for the same system type... now CALL the BBB! Please do a little research into the company you're about to hire, it's so important! References? Any complaint history? Remember any company can get an A+ rating but a complaint history is where you want to look! Any complaints, don't buy from them, period! (don't beleive the lie about we're so big a 1% complaint history is really very good... the fact is you've got to do something very bad to get someone mad enough that they'll spend all the time and energy to file a complaint. So,1% is really 1% of the 100 people they tried to cheat or lie or rip-off!). Also, the BBB complaint history is the only unbiased resource designed to protect you, the consumer. online @ centralflorida.bbb.org or phone 407-621-3300 Use it!

Step #5

If you want to insure you've done all the right steps... just go with me! CENTRAL FLORIDA WATER SYSTEMS will allways be your best choice! You can actually skip steps 1, 2, 3, and 4!!!

Step #1

Define your water problem. What's wrong with your water? Sounds simple enough but knowing what’s wrong with your water is absolutely essential to correcting it. Sometimes it’s easy to define; “my water stinks!” or “I’ve got terrible iron stains”, sometimes it’s more subtle.  Hardness may bother one person while others don’t even notice it (most men)(guy’s would bathe in a mud puddle). Water quality problems can either be “hazardous” or “nuisance”.  Most calls I get are “nuisance” complaints; that’s not to say there isn’t some “dangerous” water problems but most are not.  Here’s what to do! Call me! I’ll come test your water and we’ll talk about it.  Ask for the test results.  Hardness will be in GPG (grains per gallon) Iron (PPM parts per million) pH (acid/alkalinity number around 7) TDS (total dissolved solids–great number to know) all these numbers will help you define your water problem. If there is something wrong, you’ll know exactly what it is!

Step #2

Sorry, step two is educating yourself.  In Florida there are many problems with our water quality, sad but true.  Ground water is naturally purified as it seeps down through the earth. If the earth below is nice hard granite and rock, the water is filtered wonderfully; Florida ground has no granite, just a whole lot of mud (along with lime stone and other stuff, just no good rock!) so, we get crappy water.
Just as there are many potential problems with water there is equally as many treatment methods. But, because you have “defined your water problem” it’s now a matter of evaluating all the different technologies available to fix it. To do this you’ll obviously have to talk with water treatment professionals.  I recommend you read my “Don’t Get Ripped Off” page!  For the purpose of this list “educating yourself” refers to the various treatment methods.  Talk with a few pro’s and you’ll start hearing some common terms.  After listening to different treatment options you’ll have a much better understanding of which technology is right for your needs.

Step #3

Decide on a what treatment method or technology is best for you. It’s really no fun sorting through the sales claims (half of which are bogus) and trying to decipher if what you are being told is true but that’s what you gotta do.  Listen to folks you trust.  What did they use to fix their water?  Ask your neighbors!  Talk with smart people like me (call 407-366-1234). Don’t believe everything you see and hear!  There are some ridiculous commercials out about a product that removes the harmful effects (notice they don’t say removes the hardness just the effects) of calcium and lime with no salt, no regeneration, no maintenance, no service… forever!  It’s total bull! The only reference they’ll be able to give you is some guy that’s so embarrassed he bought the thing he’ll never admit it doesn’t work!  Just because they have great claims and commercials doesn’t make it true... Listen and compare but don't commit! Be sure to take your time; if you're feeling pushed or hurried it's a sure sign you're being screwed.

Step #4

You've defined your water problem... found out about all the different treatment options... compared a couple companies pricing for the same system type... now CALL the BBB! Please do a little research into the company you're about to hire, it's so important! References? Any complaint history? Remember any company can get an A+ rating but a complaint history is where you want to look! Any complaints, don't buy from them, period! (don't beleive the lie about we're so big a 1% complaint history is really very good... the fact is you've got to do something very bad to get someone mad enough that they'll spend all the time and energy to file a complaint. So,1% is really 1% of the 100 people they tried to cheat or lie or rip-off!). Also, the BBB complaint history is the only unbiased resource designed to protect you, the consumer. online @ centralflorida.bbb.org or phone 407-621-3300 Use it!

Step 5

If you want to insure you've done all the right steps... just go with me! CENTRAL FLORIDA WATER SYSTEMS will allways be your best choice! You can actually skip steps 1, 2, 3, and 4!!!

 

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